If you haven't visited The Thrift Shopper yet, go there now! I'll wait.
Dee dee dee... Humina, humina, humina...La la la...
What? Firewall won't let you see it? Just too lazy? Fine, I'll give you the Cliffs notes version of the site and then you can go visit it with highly enriched expectations!
The Thrift Shopper is a website jam-packed with content and fun for the thrift enthusiast.
Run by Michael and Cookie, a thrift-savvy husband-and-wife team, the site features:
Whoa. Besides maintaining all that web content and working with advertisers and other thrift partners, this fabulous thrifting duo also are regular contributors to their online forums - Michael is Good Buddy and Cookie is Cookie - plus they both have day jobs, too! (Cookie is a court reporter and Michael repairs car stereo systems.)
I highly recommend the Thrift Shoppers forum. You can chat it up with like-minded collectors and thrift-lovers, as well as post pictures of your latest finds. And it's an exceedingly friendly forum, too - don't worry about running into crabby know-it-alls or elitist meanies - everyone is welcome at the site and I can't stop gabbing about how great it is.
Which is why I caught up with them recently and to ask about the The Thrift Shopper site, their thrift-world musings and forecasts, and even their definition of the perfect day of thrifting.
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I'd love to hear about how each of you started your thrifting habit.
Michael: An ex-girlfriend got me into it, and since then I've just really gone nuts with it.
Cookie: I remember my mom taking me to a thrift store when I was about 7 years old and I really loved it, but I didn't get serious about thrifting until I lived in L.A. in my early 20's.
How long has website been operational?
Michael: TheThriftShopper.Com went online in January of 2006, but the national directory of thrift stores and the magazine weren't available until that August. So we've officially been up for a year.
Tell me a little about the visitors to the site – where are they, what motivates them, what kinds of things do they collect, what kind of community has evolved from the site?
Michael: Our visitors are from all over the U.S. We even have users in Holland, Australia, Canada and Great Britain. Our thrifters collect everything you could possibly find in a thrift store - from record albums, ashtrays, barware and dishes, to more obscure things like Chipmunks records and dog rabies tags.
Cookie: I think a lot of our visitors love the thrill of the hunt, the idea that something really great is out there waiting for them. The thrifters on our site are always friendly and welcoming to newcomers. They’ll pop in and say hi before we even get a chance to sometimes and immediately start a chat with them.
I'd imagine it's harder to run a business that has the word "thrift" in the center of it. What kinds of partnerships, advertisers, and revenue are you looking to capture? How is a thrift-centric business different from other businesses?
Michael: We’re only planning on seeking advertising revenues from companies that our visitors will be interested in, like individual thrift stores, vintage or retro businesses, or companies that recycle unwanted goods. We don’t want anyone to buy advertising from us if it won’t benefit them, and our slogan is “National Thrift Store Directory Advertising at Thrift Store Prices.”
Running a thrift-centric business is not that different from running any other kind of business at this level. Until computers replace cash registers on the front counter of every thrift store, I think there will always be people who are afraid of the Internet. So in that way it’s more difficult to get thrift store managers to see the benefit of what we’re doing.
You have an industry section on the site – how's the response been from people who run thrifts?
Michael: The response has been slow, but we’re always trying to generate more interest in it. We feel that it will be more popular in the future as our site gains more interest from the thrift industry community. Our future plans include publishing an online book about how to start and run a successful thrift shop.
What's the impact of eBay, in your opinion, on the resale market?
Michael: It’s been drastic. Unless you’re the first of five people at the thrift store to see an item that’s worth putting on eBay, it will be gone before you know it. Twenty years ago you only had to compete with people that owned their own vintage store in your town, but now one out of every five people in a thrift store would sell something on eBay.
Cookie: I agree with Michael that things are really picked over now, but I also think that the gems are still out there. It just depends on how much knowledge you have and how good you are at identifying the gold. You have to thrift smarter, faster and better now. It’s a pain.
Do you ever worry that by raising awareness of the joys of thrifting, you might be decreasing the available pool of good stuff out there for you?
Michael: eBay has done that more than we will ever do. I’m not ripping on eBay at all. I’m just speaking the truth. We’ve sold thrifted things on eBay in the past.
Cookie: More good stuff will always come in, though. It just will.
What's the future of thrift culture? Will it go mainstream or is it by definition a fringe movement?
Michael: I think by definition it will always be a fringe movement. There are legitimate charity organizations now that are trying to steer away from the word “thrift” and won’t advertise their stores as “thrift stores” in their local phone books. They prefer to call themselves re-stores, second-hand stores, and resale outlets when thrift shoppers are looking for “thrift shops.”
Cookie: I think it’s gotten more mainstream in the last ten years, for sure. It seems like it’s really become a cool and hip thing for teenagers to do, especially if they redesign the clothes they thrift. I think it probably won’t be fringe in ten more years.
Can you tell me your idea of a perfect thrift outing?
Michael: Waking up at a 7:00 AM on a Saturday and going to a really great breakfast, relaxing over a cup of coffee, and then hitting all the thrift stores until 3:00 PM, after going to lunch and not being able to even stand looking at one more thrift item! We'd have a carload of stuff that we didn’t even know we wanted before we left that morning. But that’s why we do it.
Cookie: I’d rather wake up at 10:00 AM. And then ditto. Plus, I’d like to find some things I DID know I wanted.
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Get connected with more a-thriftianados at The Thrift Shopper.com and say hello to me over in the forums!